Online Reputation & Community Strategy
Revamped Masai’s ORM by building a student-led content engine. Launched the Creator in Residence program to turn learners into advocates, grow brand credibility, and generate authentic UGC at scale.
Brand
Masai
Core Competencies
Community Building, Online Reputation Management, UGC Strategy
Boosted Brand Trust through ORM
Elevated Masai’s brand credibility via real-time ORM, student-led storytelling, and first-hand narratives that built trust online.
1
Creator in Residence (CIR) Program
Launched CIR: a student-driven initiative to turn learners into brand advocates and build Masai’s reputation through authentic content.
2
UGC & Recognition Engine
Built a system to spotlight students via perks, shoutouts, and content-driving high-quality UGC and platform engagement.
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